In this article, we share all the must-have sections for a nonprofit website homepage and illustrate the point with 35 real-world examples. We also share quick tips for improving your nonprofit website design.

By starting with the one question at the heart of it all, we can build out a clear action plan to tackle your nonprofit website content—whether you’re writing a new website or improving a website that’s gotten messy over time.

In this article, we explain how to gather the specific insights, feedback, and perspectives you need to make sure your nonprofit website redesign is a smart investment of your organization’s limited resources. Don’t spend time, money, and energy only to have the wrong thing get built!

Thinking strategically will ensure you’re making the best choices based on your specific impact objectives—whether it’s more online donations, a stronger volunteer community, or better awareness among the people you serve. The best nonprofit website starts with the right strategy.