Category: Site Organization

The starting point of a nonprofit website is the hardest piece to get right. But when done well, it lays the foundation your organization needs to create an asset that motivates your community and gets visitors taking action.

We asked our clients, quizzed our network, and scoured the internet for over 100 marketing tactics nonprofits can use to get more traffic and build awareness. This article contains many actionable strategies and tactics to improve your organization’s marketing.

Your site’s navigation menu is a core component defining how people can engage with your organization online. By following these key principles and best practices for nonprofit website navigation, you’ll drastically increase your visitors’ likelihood of staying on your website and becoming supporters.

In this article, we explain how to gather the specific insights, feedback, and perspectives you need to make sure your nonprofit website redesign is a smart investment of your organization’s limited resources. Don’t spend time, money, and energy only to have the wrong thing get built!

Thinking strategically will ensure you’re making the best choices based on your specific impact objectives—whether it’s more online donations, a stronger volunteer community, or better awareness among the people you serve. The best nonprofit website starts with the right strategy.