Ask yourself…
- Is your organization’s website confusing for visitors?
- Are you afraid your site fails to convey the passion and impact you’re bringing to your cause?
- Do funders know what you do and how you do it?
- Can your staff keep your programs, images, and reports up to date?
- Are there so many problems you don’t even know where to start?
The bottom line?
For many of your constituents, their first—and maybe only—exposure to your organization will be through your website. It’s critical to introduce your nonprofit in an intuitive, clear, and engaging manner, or else they’ll be leaving your site in the blink of an eye. If you’re not using your website strategically, you’re missing out on people who are actively trying to find organizations just like yours.