Many nonprofit websites struggle to convey the value the organization brings to the world. They’re organized in a way that visitors can’t understand, and most people will leave rather than spend time trying to decipher the message. These websites may look fairly polished, but they don’t present their information in an intuitive, visitor-friendly manner. Perhaps most critically, these websites often fail to assure donors that their funds are being used responsibly. And since the content is typically difficult for staff to update and maintain, even good information on the site quickly becomes out of date.
But it doesn’t have to be this way.
Your organization’s website can serve as a hub where people discover the impact you’re making and join you in your mission. Rather than just existing, your nonprofit’s website can serve as an asset that actively grows your organization.