Category: Strategy

Practically speaking, what is nonprofit branding? Starting from the most important to the least important, we’re covering the top 6 “branding keys” for any nonprofit or impact organization. (Spoiler alert: fonts, colors, and logos come last!)

A poorly articulated, half-baked brand won’t necessarily prevent you from doing the important work you’re doing, but great nonprofit branding can take what you’re doing and multiply your impact to an incredible degree.

Your site’s navigation menu is a core component defining how people can engage with your organization online. By following these key principles and best practices for nonprofit website navigation, you’ll drastically increase your visitors’ likelihood of staying on your website and becoming supporters.

In this article, we explain how to gather the specific insights, feedback, and perspectives you need to make sure your nonprofit website redesign is a smart investment of your organization’s limited resources. Don’t spend time, money, and energy only to have the wrong thing get built!

Thinking strategically will ensure you’re making the best choices based on your specific impact objectives—whether it’s more online donations, a stronger volunteer community, or better awareness among the people you serve. The best nonprofit website starts with the right strategy.