Better Leads and Higher Conversion Rates from a Web and Brand Redesign

Chase Consulting Solutions is a premier grant consulting firm that helps organizations secure funding through expert strategy and writing services.

With over 200 years of collective experience and $1.5 billion in funding awarded, they serve clients across healthcare, education, municipalities, technology, nonprofits, and agriculture sectors.

Despite their impressive track record and expertise, their website was functioning more as an informational brochure than a lead generation engine that could convert qualified prospects into clients.

THE CHALLENGE

Premier Service, Underperforming Website

Chase Consulting Solutions had built a solid reputation in grant consulting, but their website wasn’t translating that expertise into new business effectively.

The site provided information about their services but wasn’t written or designed to drive sales conversations. Potential clients could learn about what they did, but the messaging and page layouts didn’t create urgency or compel action from qualified prospects.

The brand presentation felt inconsistent across different elements, lacking the professional polish that would inspire confidence in high-stakes funding decisions. Without cohesive visual assets and conversion-focused copy, they were missing opportunities to attract their ideal clients and convert website visitors into discovery calls and eventual contracts.

Key challenges included:

Website copy that informed but didn’t persuade or convert prospects
Page layouts that weren’t optimized for lead generation and sales funnels
Inconsistent brand presentation that didn’t reflect their premium expertise
Lack of compelling calls-to-action that moved visitors toward engagement
Missing visual assets for social media and LinkedIn business development
Site structure that didn’t guide prospects through a clear conversion journey

CORE QUESTIONS

How to Create a Website That Sells (But Isn’t Salesy)

The core questions we tackled for this project included:

How do you transform an informational website into a lead generation engine that attracts and converts qualified prospects?

How can brand strengthening and conversion-focused copywriting work together to position a consulting firm as the premium choice in their market?

Our Process

Mapping the Client Journey Toward Conversion

Our approach focused on understanding Chase Consulting Solutions’ ideal client journey from initial awareness to signed contract. We analyzed how qualified prospects currently found and evaluated grant consulting services, identifying key decision points where stronger messaging and design could influence outcomes. Working within the Squarespace platform, we developed a strategy that strengthened their brand while optimizing every page for conversion.

The rapid timeline required efficient collaboration to refresh visual identity elements including new icons, improved imagery, consistent sizing standards, and updated typography. Simultaneously, we rewrote copy throughout the site to speak directly to prospect pain points and position Chase as the clear solution for organizations serious about funding success.

Outcomes

From Curious Visitors to Booked Discovery Calls

The refreshed website now functions as a powerful lead generation tool that attracts better-fitting clients and converts more visitors into discovery calls. Strategic copywriting throughout the site addresses prospect concerns while building confidence in Chase’s ability to deliver results. The strengthened brand presentation includes cohesive visual elements and professional polish that reinforces their premium positioning.

New page layouts guide visitors through a clear conversion journey, from understanding their funding challenges to scheduling consultation calls. The comprehensive brand refresh also provided Chase with a robust set of visual assets for LinkedIn and social media business development, extending their professional presence beyond the website. Completed in under one month on the Squarespace platform, the project delivered immediate improvements in both lead quality and conversion rates.

Testimonial

What Jake Says About Our Work

“Not only does the website look great, but we’re having a lot better performance. The clients who reach out now are the ideal client profile, so we’re having a better conversion. Even our workshop sales have increased.”

– Jake Chase, CEO of Chase Consulting Solutions

CONCLUSION

A Website That Actually Sells

Chase Consulting Solutions transformed from an informational website into a conversion-focused lead generation engine that attracts qualified prospects and positions them as the premium choice for grant consulting services.

Ready to turn your website into a powerful business development tool? Book a call with us to explore how conversion-focused design can accelerate your growth.

Time to Reimagine Your Website? Let's Talk!

Schedule a free 20-minute strategy session with Austin and Andrea. We’ll talk about where you’ve been, where you’d like to go, and how your website can help you get there.