Every website we build is designed as a journey: a clear path that moves donors, funders, volunteers, and the people you serve from first impression to meaningful action. Here’s how we get there, without the stress of a typical redesign.
Step 1
Are we a fit?
We’ll jump on a friendly call to talk about your nonprofit and goals.
After going through a few questions about your organization, your audience, and what you want to mean to your community, we’ll explain how we work and you can ask us whatever you’d like.
If you’re ready for a free 20-minute strategy call, schedule it using the calendar below.
Step 2
Get your customized Nonprofit Beacon ($495)
In this 2-hour structured interview, we’ll map the journey your visitors need to take, from the first time they land on your site to the moment they act, and connect the dots between your organization, your community, and the future of your mission.
Afterward, you’ll receive your 20+ page Nonprofit Beacon brief, which includes:
- A visual map of your visitor journey, with the places people get stuck or drop off highlighted
- A high-level summary of what to start and stop doing on your website to connect with funders, donors, participants, partners, volunteers, and more
- Your strongest branding opportunities, biggest messaging and content gaps, and a suggested site map
- A customized roadmap for driving action online
Featured work
Nonprofit website projects that started with a Nonprofit Beacon
“The website launched just over a week ago…we have seen a five-fold increase in people who are reaching out to us.”
“The success that we’ve received with visitors coming to our website has been above 100%.”
“Pixel Lighthouse completely exceeded our expectations and did an incredible job telling our story through our website.”
“We’ve had a tremendous response from our donors, our board members, and our casual fans. Every level of the engagement exceeded my expectations.”
“We wanted a website that was fun but also that communicated the seriousness of what we do. Pixel Lighthouse totally understood that need.“
“Our board was delighted with the results. We love it, and we’re so very grateful.”
STEP 3
Light the way for your community
Based on your Beacon, we’ll put together a website and branding package that turns your roadmap into a site that moves people to act.
Spark Brand
Best for organizations that need a focused, strategic website on a smaller budget. We’ll build your core visitor journey across your key pages, develop your brand and messaging guidelines, and write your homepage content, so you have a strong foundation that moves people to act.
This package can include website design of your key pages, brand materials, content writing for your homepage, and assistance with subpage content writing to make sure you have the foundation needed for a website that connects.
Work time: 6 weeks
$4,950*
*Previous payment from the Nonprofit Beacon is applied to the cost.
Lantern Brand
This package helps nonprofit organizations grow through refreshed branding and a new website. The Lantern Brand package is our most popular service and fits the needs of most nonprofits we come across.
This package can include website design and development, brand messaging and materials, site structure planning, content writing, newsletter creation and optimization, and marketing collateral creation.
Work time: 8-12 weeks
$9,750*
*Previous payment from the Nonprofit Beacon is applied to the cost.
Lighthouse Brand
With the Lighthouse Brand, your org’s brand will shine for miles around. This package is best for nonprofits with extensive website and branding needs.
This package can include website design and development, advanced website features, brand strategy and materials, site structure planning, content writing, data visualizations, animations, newsletter optimization, marketing strategy, and more intensive marketing collateral.
Work time: 12-16 weeks
$22,250*
*Previous payment from the Nonprofit Beacon is applied to the cost.
Frequently asked questions
What kind of nonprofit is the Nonprofit Beacon for?
Nonprofits that have been operating for at least 2 years with somewhere between $1M and $7M in annual revenue get the most benefit from the Nonprofit Beacon. Orgs we work with should also currently have a website that’s public and accessible. This is so we can make informed decisions regarding how to better reach your community and understand the landscape within which you plan to grow.
What kind of nonprofit is the Nonprofit Beacon NOT for?
Nonprofits larger than $15M in annual revenue may need a different approach, depending on your goals for the site. Feel free to book a strategy call and we can provide suggestions for how we would approach your situation.
What does the Nonprofit Beacon contain?
The Nonprofit Beacon includes 20+ pages of practical suggestions for how to improve your content, design, and website features so you resonate with visitors. It also outlines your current content gaps, contains a visual visitor journey with problem areas highlighted, and provides a suggested sitemap. In short, the Nonprofit Beacon covers everything you need to create a strategic nonprofit website that allows your organization to grow.
Can we skip the Nonprofit Beacon and go straight to the project?
The Nonprofit Beacon is the first step in our website creation process. It ensures that we create the right thing: a new website that can match your growth plans for the future. We require all new projects to start with the Nonprofit Beacon even if you’ve already decided you’d like to work together. (If you do move forward with us, the cost of the Beacon will be deducted from your project price, so there’s no difference in total investment.)
Do we have to work with Pixel Lighthouse after the Nonprofit Beacon?
Not at all! The Nonprofit Beacon is designed to be completely transferable and actionable for everyone. Plenty of organizations work with us just for the Nonprofit Beacon with no intention of building the website together. You’re welcome to take the information in your Nonprofit Beacon and implement things internally, use it as your roadmap with another agency, or refer to it as the basis for an RFP.
What is the timeline for the Nonprofit Beacon?
The Nonprofit Beacon session is 2 hours long. Ten days afterward, we’ll send you your completed Nonprofit Beacon brief. We’ll then meet for an additional 30 minutes where we can answer any questions you have about the document.
All three of the above packages begin with the Nonprofit Beacon ($495).
The Beacon is what ensures we create a website that meets the needs of your organization while matching the expectations of your community. With your Nonprofit Beacon as the blueprint, you’ll have a clear path forward, and so will everyone who visits your site.
To get started with your Nonprofit Beacon, schedule your free strategy session today.
