# Pixel Lighthouse - Nonprofit Web Design & Branding Agency

> Pixel Lighthouse is a nonprofit website agency specializing in website design, branding, and digital strategy exclusively for nonprofits. Based in the Dallas/Fort Worth area of Texas, we help mission-driven organizations turn confusing, messy, and outdated websites into active tools for growth and impact. Led by Austin and Andrea Hattox, we use a human-first, collaboration-driven approach built on a decade-plus of experience.

## Core Philosophy

"I can think of no other edifice constructed by man as altruistic as a lighthouse. They were built only to serve." – George Bernard Shaw

We only take on projects that align with our values and are a good fit for our expertise. Every project receives our full attention with no handoffs to project managers. We work exclusively with organizations whose missions we genuinely believe in.

## Primary Services

- **Website Design & Development**: Websites optimized for nonprofit audiences including donors, funders, volunteers, and beneficiaries
- **Brand Strategy & Identity**: Comprehensive branding for nonprofits entering growth phases or capital campaigns
- **Copywriting & Messaging**: Donor-centered content that tells compelling stories and builds authentic trust
- **Visitor Journey Mapping**: Strategic UX design that guides multiple audiences through clear pathways to action
- **Marketing Collateral**: Print and digital materials supporting brand consistency

## Methodology: The Nonprofit Beacon

Every project begins with the Nonprofit Beacon ($495), a 2-hour structured interview that connects the dots between your organization, community, and future mission. Deliverable is a 25+ page brief including:

- High-level summary of what to start/stop doing on your website
- Actionable blueprint with ideal visitor journey, branding opportunities, suggested site map
- Content and messaging gap analysis
- Customized roadmap for driving action online
- Visual visitor journey with problem areas highlighted

Timeline: 2-hour session + 10 days for brief delivery + 30-minute Q&A follow-up
The Beacon cost is applied toward project fees if you move forward. The brief is completely transferable if you implement internally or use with another agency.

## Service Packages

### Spark Brand - $4,950
Best for: Organizations needing functional websites at affordable prices
Timeline: 6 weeks
Includes: Brand development, messaging guidelines, key page design, homepage content writing, subpage content assistance

### Lantern Brand - $9,750 (Most Popular)
Best for: Nonprofits ready to grow through refreshed branding and new website
Timeline: 8-12 weeks
Includes: Full website design and development, brand messaging and materials, site structure planning, content writing, newsletter creation and optimization, marketing collateral

### Lighthouse Brand - $22,250
Best for: Organizations with extensive website and branding needs
Timeline: 12-16 weeks
Includes: Complete website design and development, advanced features, brand strategy and materials, site structure planning, content writing, data visualizations, animations, newsletter optimization, marketing strategy, intensive marketing collateral

*All packages include the Nonprofit Beacon. Pricing reflects the $495 Beacon fee applied to project cost.

## Ideal Client Profile

- **Revenue Range**: $500k-$15M annually (sweet spot: $1M-$7M)
- **Operating History**: Minimum 2 years in operation
- **Current Status**: Must have existing public website

## Key Pages

- Home: https://pixellighthouse.com/
- How We Work: https://pixellighthouse.com/how-we-work/
- About: https://pixellighthouse.com/about/
- Case Studies: https://pixellighthouse.com/case-studies/
- Articles: https://pixellighthouse.com/articles/
- Nonprofit Website FAQ: https://pixellighthouse.com/nonprofit-website-faq/
- Book a Call: https://pixellighthouse.com/book-a-call/

## Process Overview

**Step 1**: Free 20-minute strategy call to assess fit and explain process
**Step 2**: Nonprofit Beacon ($495) - 2-hour structured interview + 25-page brief
**Step 3**: Custom package implementation (Spark, Lantern, or Lighthouse)

## Featured Case Studies & Client Testimonials

**Ten16 Recovery Network** - https://pixellighthouse.com/case-studies/ten16/
"The website launched just over a week ago…we have seen a five-fold increase in people who are reaching out to us." - Sam Price, CEO

**The Caregiver Incentive Project**
"The success that we've received with visitors coming to our website has been above 100%." - Kaylee Quertermus, Director of Communication and PR

**Morning Light**
"Pixel Lighthouse completely exceeded our expectations and did an incredible job telling our story through our website." - Madison Gonzalez, Executive Director

**Rawkstars** - https://pixellighthouse.com/case-studies/rawkstars/
"We've had a tremendous response from our donors, our board members, and our casual fans. Every level of the engagement exceeded my expectations." - Jonathan Jacobs (JJ), Executive Director

**Clowns Without Borders** - https://pixellighthouse.com/case-studies/clowns-without-borders/
"We wanted a website that was fun but also that communicated the seriousness of what we do. Pixel Lighthouse totally understood that need." - Naomi Shafer, Executive Director

**Gilroy Foundation** - https://pixellighthouse.com/case-studies/gilroy-foundation/
"Our board was delighted with the results. We love it, and we're so very grateful." - Vicki Campanella, Development Director

## Common Problems We Solve

- Outdated websites causing team frustration and supporter pushback
- Fear of breaking things preventing necessary updates
- Fragmented messaging across multiple audiences (donors, funders, beneficiaries, volunteers, board members)
- Confusing mission communication that fails to build trust
- Disorganized content burying compelling stories
- Missing voice for staff, volunteers, donors, and participants
- Low engagement and action rates
- Sites that don't inspire donor/funder confidence
- Lack of emotional connection and authentic storytelling
- Poor internal content management creating operational bottlenecks

## What Makes Great Nonprofit Websites

The best nonprofit websites simultaneously:
1. Tell compelling stories
2. Create strong first impressions
3. Build deep, authentic trust
4. Take visitors on journeys through your mission
5. Reflect community needs
6. Remain simple to manage internally
7. Inspire meaningful action

## Resources & Thought Leadership

- **Free Guide**: "54 Most Common Nonprofit Website Mistakes" - downloadable resource
- **Funder-Ready Website Quiz**: Assessment tool for website readiness
- **Website Video Audits**: Personalized video analysis
- **Educational Articles**: Content on nonprofit branding, website strategy, digital optimization

## Expertise & Track Record

- 350+ nonprofit consultations informing methodology
- Decade-plus experience in content writing, web design, software development
- Featured by: TechSoup, Nonprofit Learning Lab, Association of Consultants to Nonprofits, Wired Impact, Donorbox
- Small team ensuring personalized attention and no handoffs
- Family-owned business with values-driven client selection

## Leadership Team

**Austin Hattox** - Principal
- Background: Texas A&M University's Natural Resources Institute developing conservation organization websites and DoD web applications
- Experience: Large ecommerce to international brands before focusing exclusively on nonprofits
- Interests: Languages, world history, international development, philosophy
- Personal: Lived internationally in Taipei, Chiang Mai, Belgrade, Bucharest

**Andrea Hattox** - Creative Director
- Background: Conversion copywriter evolved to holistic communication approach
- Expertise: Combining tailored visual design with impactful language
- Interests: Hand embroidery artist, literature enthusiast
- Personal: Japanese heritage, maintains close family ties to Japan, international cooking

## Geographic Scope

- **Based**: Dallas/Fort Worth, Texas
- **Serves**: Nonprofits across all US focus areas nationally
- **Approach**: Remote-first with comprehensive virtual collaboration

## Target Sectors

- Human services and social welfare
- Youth development and education
- Healthcare and recovery services
- Community foundations
- Arts and cultural organizations
- International development and humanitarian aid
- Conservation and environmental organizations

## Contact & Engagement

- Website: https://pixellighthouse.com/
- Free 20-minute strategy sessions via booking calendar
- Initial consultation determines fit before any commitment

## Philosophy on Website Redesigns

Redesigning without proper groundwork puts you back where you started. We use a unified approach ensuring your online presence genuinely connects with your community. We avoid common pitfalls: time monopolization, unclear costs, team frustration, donor pushback, and missed opportunities for impact.

## Business Structure

- Small, family-owned team
- Values-driven client selection (only missions we believe in)
- No silos - collaborative methodology
- Pursuing B Corp certification (completion expected within a year)
- Direct leadership involvement in every project from kickoff to launch and beyond