Practically speaking, what goes into a great nonprofit brand? Starting from the most important to the least important, we’re covering the top 6 “brand builders” for any impact organization. (Spoiler alert: fonts, colors, and logos come last!)

A poorly articulated, half-baked brand won’t necessarily prevent you from doing the important work you’re doing, but a great brand can take what you’re doing and multiply your impact to an incredible degree.

Getting the foundation right is essential to successful email marketing. We signed up for 150+ nonprofit newsletters and are sharing what we learned to help you avoid the basic mistakes that are surprisingly common.

Your site’s navigation menu is one of the core components defining how people engage with your organization online. By following some key principles, you’ll drastically increase your visitors’ likelihood of staying on your website and becoming supporters.

In this article, we explain how to gather the specific insights, feedback, and perspectives you need to make sure your nonprofit website redesign is a smart investment of your organization’s limited resources. Don’t spend time, money, and energy only to have the wrong thing get built!